About Angela Fourie
The energetic force behind Blanc & Noir
Angela is a luxury brand strategist passionate about elevating brands by curating beautiful, bespoke experiences and touchpoints that captivate and inspire. She’s also a qualified interior designer with an eye for all things on-trend.
Ambitious, vivacious, and creative strategic partner
Angela has over a decade of experience in strategic management and product development for luxury brands across food, wine, furniture, and travel – essentially, anything that is niche and specialised. She is adept at aligning brand strategies with product offerings, ensuring a seamless and impactful customer journey. She thrives on developing unique and compelling brand strategies that differentiate luxury brands in competitive markets.
Angela’s degree in Psychology gives her a unique understanding of human behaviour, people's needs, group dynamics, and the ability to extract valuable insights to inform brand strategies and customer experiences. This expertise allows her to go beyond surface-level marketing tactics and create impactful strategies that resonate with individuals on a deeper level. By incorporating psychological principles into her work, she’s able to design experiences that evoke emotions, build connections, and leave a lasting impression on consumers.
An eye for exquisite events
Where you’ll see Angela in her element is when she’s curating exquisite client experiences. From designing immersive brand journeys to overseeing every detail of an event, she takes pride in ensuring that clients are immersed in a world of luxury, sophistication, and personalised attention.
Communicator and connecter
Aside from her qualifications and experience, Angela is a curator, a creative, and a connector of people, known for exceptional communication skills and the ability to build strong relationships with clients, partners, and stakeholders. She is committed to social justice and especially passionate about projects that bring about social change.
Guiding Values
Each Blanc & Noir project is a testament to Angela’s passion for crafting brand experiences that exceed expectations.
Detail
The power of attention to detail
Excellence
Unwavering commitment to excellence
Creativity
The magic of creativity
Personal Life
Away from work, Angela is a dedicated wife and mother of two. Originally from the KZN Midlands, she has lived and worked in the Western Cape, South Africa, for almost 20 years. Outside of her work, you can find Angela cooking with love for her family, pottering in the garden, getting creative with her kids, laughing, and uninhibitedly enjoying life’s beauty.
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